This is what makes you a great coach or consultant. And it’s also what makes marketing so tricky for you. Because to attract new clients, you need to be able to sell yourself and your services. And that can feel like a contradiction to everything you stand for.
A common challenge for coaches and consultants marketing their business is getting their message across in a way that resonates with potential clients. It can be challenging to quantify the value of what you’re offering, and many potential customers may not understand what it is you do or how it can help them. As a result, attracting new customers and growing your business can be difficult.
It’s also easy to get overwhelmed with all the tactics and strategies out there, some of which are gross and icky (to put it simply). So how do you cut through the noise and market your business in a way that gets results while still staying true to your values?