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If you're like most of our readers, you're a conscious coach, consultant, or service professional.
The biggest marketing challenge for change makers
You're not a fan of manipulation, dodgy tactics, and selling your soul to make a quick buck. You want to build genuine relationships with your clients based on trust and mutual respect.
This is what makes you a great coach or consultant. And it’s also what makes marketing so tricky for you. Because to attract new clients, you need to be able to sell yourself and your services. And that can feel like a contradiction to everything you stand for.
A common challenge for coaches and consultants marketing their business is getting their message across in a way that resonates with potential clients. It can be challenging to quantify the value of what you’re offering, and many potential customers may not understand what it is you do or how it can help them. As a result, attracting new customers and growing your business can be difficult.
It’s also easy to get overwhelmed with all the tactics and strategies out there, some of which are gross and icky (to put it simply). So how do you cut through the noise and market your business in a way that gets results while still staying true to your values?
There's no one-size-fits-all solution to marketing for coaches and consultants, but here’s one thing that we do know, having worked with service-based businesses over the past decade:
The key is to focus on relationship-building through authentic marketing.
It's all about creating connections with potential clients and establishing trust. When you do that, selling becomes much easier because people are more likely to buy from someone they know, like, and trust.
We’re here to help you.
Our mission is to help values-driven coaches, consultants, and changemakers to achieve their goals and live the life they want.
We help service professionals create content that builds trust, attracts leads, and generates sales.
To get you started, below are some articles that can help you at each stage of business growth. Simply click on the topic that interests you most.
What stage are you in?
