How to do audience research & cold outreach ft. Amanda Natividad from Sparktoro

Do you want to learn how to do audience research & cold outreach?

Watch this interview with Amanda Natividad of SparkToro, where we’ll discuss:

– How to do cold outreach
– What audience research is and how it’s different from market research
– SparkToro’s approach to content
– A case study with one of SparkToro’s customers

Topics discussed:

00:00 How Amanda got into marketing and joined Sparktoro
17:25 Sparktoro’s content strategy
25:13 Marketing metrics tracked by Sparktoro
27:30 How Amanda gets 80% open rate on cold outreach emails
34:06 What’s the best subject line for cold outreach?
37:00 What is audience research and how is it different from market research?
40:02 Use cases vs case studies
40:49 Case study of a Sparktoro client
48:40 Using Sparktoro for audience research
54:00 How to use Sparkscore to determine how engaged an influencer is
57:38 Lessons from marketing at Fitbit
60:00 Resources Amanda recommends for marketers

About Amanda Natividad:

Amanda Natividad is Marketing Architect for audience research startup, SparkToro.

She previously led marketing for SEO and content agency Growth Machine, led marketing for Liftopia, built Fitbit’s B2B content program, and led content and communications for NatureBox.

Amanda is a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist.

Got a question for Amanda? Drop it below
#authenticinfluence #b2b #podcast

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