AI05 Small business marketing: 5 Key challenges to making marketing work whilst maintaining profitability

Are you wanting to grow your small business marketing online but are struggling to crack the code of how to effectively do marketing whilst staying profitable?

Imagine this…

So let’s get into the challenges.

5 Key challenges to making marketing work whilst maintaining profitability in your small business.

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Challenge #1: Prioritisation

Are you clear on what activities to do, and in which order, to maximise ROI?

To put it another way, do you know WHAT to do, and WHEN (in which order), to get the biggest bang for your buck?

Challenge #2: Lacking marketing expertise in-house

Have you got someone experienced to lead your marketing – to plan, execute and report on marketing campaigns so you can focus on your key strengths?

Can you afford NOT to hire someone, full-time or part-time, to help drive your marketing forward?

Challenge #3: Misalignment between marketing and sales

Are you missing revenue targets & growth opportunities because sales & marketing aren’t on the same page?

Challenge #4: Lack of systems and processes.

Are you able to produce consistent marketing, build brand awareness, capture & nurture leads? Are you providing a memorable experience for users throughout the multiple touch points of the customer journey?

Challenge #5: Insufficient data.

Can you truly understand what’s working and what’s not? Do you have the ability to make smarter data-driven business decisions in terms of allocation of resources and budget?

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We’ll be sharing weekly tips and insights on how to overcome these challenges on our Authentic Influence podcast. Make sure you subscribe to receive each new episode in your favourite audio app.

Got a specific challenge or question you want help with? Let me know in the comments below and I’ll tackle it in an upcoming episode.