065: How to share value with ebooks and mini-courses ft. Matthew Mason of Superb Learning

Do you want to learn how to share value with ebooks and mini-courses?

Watch this interview with Matthew Mason of Superb Learning, where we’ll discuss:
– What process does Matthew follow to extract the IP from someone?
– What is best, a high-ticket or low-ticket program?
– What is a cohort-based course?
– What is the first thing that is needed to leverage your expertise with online courses?

Topics discussed:

00:00 Meet Matthew Mason

03:00 What is driving the explosion in online courses in the last 5 years?

05:52 The biggest issue with online courses being created today

09:15 Common challenges experts have with creating online courses

11:44 How soon should you involve your audience in your course creation?

13:30 What is an Edupreneur?

14:45 6 keys to turn your knowledge into a signature solution

23:50 What is best: a high-ticket or low-ticket program?

30:40 What is a cohort-based course?

36:00 The #1 reason why people don’t complete courses

37:00 What’s the 1st thing that is needed to leverage your expertise with online courses?

40:50 Example of someone who created a course that nobody could afford

44:00 Matt’s Signature Solution Accelerator

49:00 Matt’s recommended resources for building great online courses

50:20 One thing Matt does for mental health

About Matthew Mason:

Matthew is the Chief Learning Architect at Superb Learning, a digital learning agency. He is a multi-award-winning learning designer with over 20 years experience designing and developing learning experiences.

His focus is on helping people leverage their expertise to create impact through superb learning experiences. He works on building designs that deliver impactful results and allow people to scale their business.

READ  079: Increase sales with the 80/20 of online course funnels ft. John Ainsworth of Data Driven Marketing

Matthew has been recognised as a Certified Learning Professional (CLP) and a Certified Online Learning Facilitator (COLF).

Got a question for Matthew? Drop it below
#authenticinfluence #b2b #podcast

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