079: Increase sales with the 80/20 of online course funnels ft. John Ainsworth of Data Driven Marketing

Do you want to learn how to implement the 80/20 principle of online course funnels in all aspects of the business?


Watch this interview with John Ainsworth of Data Driven Marketing, where we’ll discuss:
– How to increase the number of email subscribers from existing traffic
– The 80/20 of online course funnels – what gives the best results quickest
– How did John get into building funnels for online course businesses?


Topics discussed:


00:00  Meet John Ainsworth
08:10  Where course creators fail with marketing
11:45   3 areas where course creators are losing money
12:17  2 ways to Increase revenue per sale
18:13  The power of upsells & the ideal discount range
22:54  How to make more sales through your email list
24:33  How do you create a good email promotion?
25:12  6-part email sequence to increase sales
31:54  3 easy ways to increase email subscribers from existing traffic
41:39  What’s the best tech stack for selling online courses?
45:00  How Data Driven Marketing uses case studies to sell
51:16  John Ainsworth’s recommended resources for marketers
53:30  John Ainsworth’s mental health practice


About John Ainsworth:


John Ainsworth is the CEO and founder of Data Driven Marketing. They help online course creators increase revenue by 4.86x on average.

With 20 years experience in building funnels and a degree in Mathematics, John has conducted extensive data analysis of hundreds of millions dollars of online business to create the field of Strategic Funnel Optimisation.

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Data Driven Marketing has proven this process by helping dozens of online course creators 2x – 5x their revenue, and directly drives several million a year in revenue.

He’s a guest lecturer at Greenwich Business school and has been featured on Forbes.



  • Data Driven Marketing website
  • Get a free personalised report to increase your course sales
  • How To Double Your Online Business Revenue In 3 Months
  • Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels by Russell Brunson
  • Perfect Webinar by Russell Brunson
    Got a question for John? Drop it below 👇


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