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podcast outreach service

B2B Podcast Outreach Service

Secure 10 podcast appearances in 4 months and connect with your target audience.

Promote your product or service, build your authority, and generate leads with our done-for-you B2B Podcast Booking Service.

Launching a new service, product or book can be a great way to build your authority and credibility in your industry. But what happens after you've launched your thing? How do you get the word out and promote it to your target audience?

One great way to do this is by being a guest on podcasts. But booking podcast appearances can be time-consuming and difficult, especially when you've got a business to run.

That's where we come in. We'll take care of everything for you - from developing your B2B Podcast Authority Tour strategy to researching and getting you booked on a series of podcasts that your target audience is listening to. All you need to do is show up and speak.

But it's not just about getting you onto shows. We also want you to generate leads from your appearances and have a way to track which podcasts are working best for your business. So we'll help you build out a funnel for your podcast tour. (Already got a funnel in place? Awesome, we'll help you optimize it.)

With our B2B Podcast Booking Service, promoting your product or service is easy, and you'll quickly become an authority figure while generating leads simultaneously. This service is great for business authors with a book to promote too.

My biggest gap was understanding how to put all our technical IP and everything we do into content that our target market can understand and connect with. Anf crafted all the copy around my target avatar to use in different situations, from copy for the website, online lead magnets, and a series of emails that people would go through as an engagement campaign.

The result is that most of our emails that go out have a 50%+ open rate and equally high click-through rate. So the copy that he’s written for us has really resonated and achieved a fantastic result for us.

WHAT MARKETING COPY DOES YOUR BUSINESS NEED?

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Website copywriting

Make sure your website copy is SEO-friendly, engaging, and exciting. You are more likely to be hired, and your website will rank better in search engines as a result.

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Landing page copywriting

Generate more paying customers with persuasive, well-written landing pages that are attractive and effective.

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Lead magnet/ brochure copywriting

Don’t just create another ho-hum PDF that nobody reads. We’ll help you produce high-quality lead magnets that will capture your reader’s attention, highlight what makes your company brilliant, and motivate them to take action.

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Email marketing copywriting

Craft emails that get results with catchy subject lines, persuasive copy, and call-to-action buttons that encourage readers to click through to your website.

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Blog & SEO copywriting

Attract more website visitors by publishing high quality blog posts and articles relevant to your target audience. We can help you with keyword research, developing topics, and writing engaging SEO content to keep the right people coming to your website.

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Business Case study writing

Do you want to wow your audience with fantastic client success stories? Let us help you write compelling case studies to help you close more sales.

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Hi, I’m Anf. I’m a podcast outreach specialist and content strategist.

Over the past decade I’ve had great results with podcasting, such as:

 

Through these experiences, I’ve gained an understanding of what hosts want in terms of high-quality guests.

I’m confident that my team’s experience and expertise make us well-equipped to help businesses of all sizes and industries achieve their podcasting goals.

Hi, I’m Anf. I’m an Australian copywriter and content strategist.

I’ve been a professional copywriter for over ten years, writing creative copy and engaging content for businesses in multiple industries since 2012. I specialise in writing website content to drive traffic, increase brand awareness, and improve conversion rates for B2B companies.

I’ve helped professional services and SaaS/software companies find the right words to connect with their target audience, generate leads and make more money.

(Oh and I love me a good soy mocha with honey #truestory)

MEET SOME OF MY AWESOME COPYWRITING CLIENTS...

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That awkward moment when Anfernee Chansamooth does such a good job writing just 1 SEO genius blog post for your website that your traffic explodes and you have regular enquiries that convert to customers in Luxembourg, LA, Sydney, Hong Kong, Bahrain, and a couple of other places you’ve never heard of. Content marketing. It works, people. Quality, not quantity. Anf’s your man.
Shout out to Anfernee Chansamooth and his writing ninjas for post 2 of 4 so far on our new content strategy. Sales are up. Page visits are up. Sign up’s are up! Social is booming. Did I mention – SALES ARE UP!
Anf easily saved me five or six hours of trying to figure out an email campaign on my own.

Furthermore, that campaign got a 55.4% open rate!

Want to hear from more of our clients? Check out our wall of love.

Ready to improve your business with the help of a Sydney copywriter?

FREQUENTLY ASKED QUESTIONS

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Our B2B Podcast Booking Service is ideal for professional services businesses that are generating at least $100K+ per year in sales. It's best suited for business owners who want to build their authority and credibility and generate leads through podcast appearances. 

Ideally, you have a high-converting lead magnet that you can offer podcast listeners, too (not a deal breaker if you don’t, as we can help you create one).

Not quite at $100K+ per year in sales? We have a startup launch package. Get in touch if you'd like to learn more.

While being a guest on podcasts is a great way to build your authority and generate leads, it may not be the best option for businesses looking for fast leads. For businesses looking for faster lead generation, we recommend working with a specialist to run paid ads or other forms of marketing. 

 

However, podcast appearances are a great way to get in front of new audiences and can be especially effective for middle-of-the-funnel and lead nurturing. Our goal is to help you reach new audiences, present something of value, and bring them into your funnel where you can nurture them further.

We started this service because we saw a gap in the market for businesses that want to leverage the power of podcast appearances to build their authority and generate leads, but don't have the time or expertise to do it themselves. We believe that being a guest on podcasts is a highly effective way to promote your business, and we wanted to help other businesses achieve the same level of success that we've seen with our own podcast appearances. 

We’ve had good results, such as:

 

  • Successfully booked over a dozen podcast appearances for our business in a period of 5 months
  • We also hosted a virtual summit in 2019 and secured 25 high-quality speakers in less than 2 months.
  • We've also been involved in producing an accounting podcast that reached over 100 episodes, as well as our own podcast, which is close to 100 episodes. 

 

Through these experiences, we've gained an understanding of what hosts want in terms of high-quality guests, and we're confident that our experience and expertise make us well-equipped to help businesses of all sizes and industries achieve their podcasting goals.



Our service is designed to be completely done-for-you. We'll start by developing your B2B Podcast Authority Tour strategy, which involves identifying the podcasts that your target audience is listening to and the topics they're interested in. From there, we'll handle everything - from reaching out to hosts and producers to book your appearances to help you build a funnel to generate leads from your podcast appearances.

We'll work with you to identify the podcasts your target audience is listening to and then reach out to hosts and producers to book your appearances. This may include podcasts in your specific industry and broader business and marketing podcasts.

The number of podcast appearances we book for you will depend on various factors, including your availability and the availability of the podcasts we're targeting. 

The guarantee is ten guest spots, so assuming we don't get 10 in 4 months for whatever reason, we'll keep working until we hit 10.

Combination of both. We'll attempt to connect with all hosts via social first.

We’re also using some podcast networks where hosts are actively looking for guests. 

Being a guest on podcasts is a great way to build your authority and credibility in your industry and promote your product or service to your target audience. Additionally, by building out a funnel for your podcast appearances, you can generate leads and track the effectiveness of each appearance. Read more about this in our comprehensive podcast outreach guide for small businesses).

While our service is excellent for promoting a book or product, it's not a requirement. We can still help you identify the podcasts your target audience is listening to and book appearances that will help you build your authority and generate leads.

We'll work with you to build a customized funnel tailored to your business and your specific goals. This may include creating landing pages, lead magnets, and email sequences designed to convert podcast listeners into leads and clients.

Ready to get booked on podcasts & grow your business?