B2B Podcast Outreach Service

While being a guest on podcasts is a great way to build your authority and generate leads, it may not be the best option for businesses looking for fast leads. For businesses looking for faster lead generation, we recommend working with a specialist to run paid ads or other forms of marketing. 

However, podcast appearances are a great way to get in front of new audiences and can be especially effective for middle-of-the-funnel and lead nurturing. Our goal is to help you reach new audiences, present something of value, and bring them into your funnel where you can nurture them further.

We started this service because we saw a gap in the market for businesses that want to leverage the power of podcast appearances to build their authority and generate leads, but don't have the time or expertise to do it themselves. We believe that being a guest on podcasts is a highly effective way to promote your business, and we wanted to help other businesses achieve the same level of success that we've seen with our own podcast appearances. 

We’ve had good results, such as:

• Successfully booked over a dozen podcast appearances for our business in a period of 5 months
• We also hosted a virtual summit in 2019 and secured 25 high-quality speakers in less than 2 months.
• We've also been involved in producing an accounting podcast that reached over 100 episodes, as well as our own podcast, which is close to 100 episodes. 

Through these experiences, we've gained an understanding of what hosts want in terms of high-quality guests, and we're confident that our experience and expertise make us well-equipped to help businesses of all sizes and industries achieve their podcasting goals.

Our service is designed to be completely done-for-you. We'll start by developing your B2B Podcast Authority Tour strategy, which involves identifying the podcasts that your target audience is listening to and the topics they're interested in. From there, we'll handle everything - from reaching out to hosts and producers to book your appearances to help you build a funnel to generate leads from your podcast appearances.

We'll work with you to identify the podcasts your target audience is listening to and then reach out to hosts and producers to book your appearances. This may include podcasts in your specific industry and broader business and marketing podcasts.

The number of podcast appearances we book for you will depend on various factors, including your availability and the availability of the podcasts we're targeting. 

The guarantee is ten guest spots, so assuming we don't get 10 in 3 months for whatever reason, we'll keep working until we hit 10.

Combination of both. We'll attempt to connect with all hosts via social first.

We’re also using some podcast networks where hosts are actively looking for guests. 

Being a guest on podcasts is a great way to build your authority and credibility in your industry and promote your product or service to your target audience. Additionally, by building out a funnel for your podcast appearances, you can generate leads and track the effectiveness of each appearance. Read more about this in our comprehensive podcast outreach guide for small businesses (coming soon).

While our service is excellent for promoting a book or product, it's not a requirement. We can still help you identify the podcasts your target audience is listening to and book appearances that will help you build your authority and generate leads.

We'll work with you to build a customized funnel tailored to your business and your specific goals. This may include creating landing pages, lead magnets, and email sequences designed to convert podcast listeners into leads and clients.