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5 Best SEO Writing Tools to Win More Traffic from Google

If you want to win more traffic from Google, you need to use the best SEO writing tools. This article will share five tools that every marketer should add to their content marketing toolkit.

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In a State of Content Marketing 2022 study by SEMRush, 46% of marketers surveyed said that SEO was the one tactic that brought them the most success.

State of Content Marketing 2022 report semrush 1
Source: State of Content Marketing 2022 (SEMrush)

Essentially, what this means is that if you want your content to be seen, you need to focus on keyword research and search engine optimization. But what are the best tools to help you do that?

There are a lot of different SEO content writing tools out there, and it can be tough to know which ones are worth your time and money.

To help you out, we’ve put together a list of five of the best writing tools for SEO that will help you win more traffic from Google.

SEO Writing Tool #1: Surfer SEO

Surfer SEO is a tool that helps you optimize your content for Google. It provides you with keyword research and data-driven insights so that you can improve your content writing and rank higher in search results.

Surfer SEO comes with a number of fantastic tools:

  • Surfer SEO Grow Flow
  • Surfer SEO Content Planner
  • Surfer SEO Content Editor
  • Surfer SEO Audit

Let’s take a look at each of these in a bit more detail.

Surfer SEO Grow Flow

Grow Flow is Surfer’s AI growth management platform. It provides a weekly data-driven SEO checklist for improving your website traffic.

Surfer's Grow Flow: How Does It Work?

Here’s a screenshot of some of the tasks Grow Flow is recommending that I do this week:

surfer seo grow flow

Surfer SEO Content Planner

Planning content can be super challenging when you’re trying to work out which keywords have enough search volume and are relevant to your target audience.

The Content Planner helps you organize thousands of search phrases into categories so that you can easily target a single piece of content with them.

These are groups of keywords that search engines commonly rank together on the results pages, even though they might not be obvious to the human eye.

You simply enter your target keywords and the Content Planner will provide a list of keyword phrases to guide your content writing and content creation process. You can even filter the results by search intent and search volume.

Here’s a video explaining how to use Content Planner to create a full content strategy outline in minutes:

Content Planner Explained: Get a Full Content Strategy in Less Than 5 Minutes

Seriously, who needs Google keyword planner when you’ve got this SEO content writing tool?

Surfer SEO Content Editor

Surfer SEO’s Content Editor is magical for writing new pieces, optimizing old ones, or preparing writer briefs.

This content optimization software will:

  • Save you a ton of research time,
  • Suggest related keywords,
  • Ensure appropriate keyword density is reached
  • Prevent you from getting penalized by Google for keyword stuffing,
  • Give you a content score out of 100 so you know how optimized your content is

In this video I share how I use Surfer SEO’s Content Editor to write a new SEO-optimized article:

How to create content that brings traffic with Surfer SEO content editor

Surfer SEO Audit

The SEO Audit tool eliminates the need for hours of keyword research or identifying what tweaks to make on a piece of content. It’s all been automated. It only takes a minute to complete.

The SEO Audit tool doesn’t just tell you what to do – it shows you how to do it so that you can improve your content and get better rankings on search engines.

Here’s a video explaining how this content optimization tool works:

SEO Audit: How To Optimize Your Existing Pages and Rank #1?

Plagiarism checker

Another cool feature of Surfer SEO that they recently introduced is the inbuilt plagiarism checker. This neat little tool ensures that your content writing is plagiarism free. Very cool!

surfer seo plagiarism checker

Surfer Released a Free Plan to Help Small Businesses Grow

Surfer SEO has just released a free plan to help users with small domains (less than 100 impressions a day) figure out the right content strategy and create optimized content.

You’ll get an automated, weekly list of biggest-impact, yet low-effort, tasks to grow and optimize your domains – for free!

If you continue to publish new articles, and finally, your site will pass the free limit, you can upgrade to use even more of Surfer’s awesome tools to accelerate your traffic growth.

surfer seo free plan

SEO Writing Tool #2: Frase

Frase is another AI-driven SEO tool that helps you optimize your content for Google. Whilst it offers some things that Surfer SEO and other tools offer, like an SEO writing assistant, where I find it most useful is helping to create blog post outlines.

All you need to do is enter a target keyword, and then Frase’s Outline Builder tool will show you the headings and sub-headings of all the sites appearing on page 1 of Google for that target keyword.

You can then easily pick and choose which headings to use in your own outline and match the search intent of your target audience.

Below is a screenshot of my wife’s draft outline for a blog post she created on travel journals.

Frase outline builder

Here’s a quick look at Frase’s outline builder in action:

SEO Writing Tool #3: Jasper AI writing assistant

You’ve got your blog post outline, so what comes next? Writing your blog post!

Now there are two ways to approach this – manually or with some assistance from AI software.

Option A: Write the blog post manually.

Interestingly, a 2022 survey by Orbit Media on how long it takes to write a blog post revealed that the average experienced B2B content writer takes around 4.5 hrs to write a 1400-word blog post. This is consistent with my own experience prior to being introduced to AI writing tools.

Option B: Get some help from ai copywriting tools

This is where Jasper AI comes in.

Jasper has literally halved the time it takes to draft my articles.

Jasper is the leader in AI writing software and has been for a few years now. They’re constantly innovating and improving the product. For instance, their most recent update has been the ability to generate AI art which is pretty neat if you want to generate original images for your content.

Admittedly Jasper is also the most expensive of the tools I’ve seen on the market, but I believe it’s for good reason. The quality of the output, community, and the sheer range of copywriting templates offered to make it stand out.

I recently learned that Jasper has also integrated Copyscape plagiarism checker into its tool, therefore, you can quickly see whether or not the content being generated is indeed unique (and not copied from any website on the internet).

They’ve recently introduced a Starter pricing option that begins at $24/m but to harness the full power of AI writing with the ability to create full-length content, the Boss mode (which starts at $49/m) can’t be beaten.

Want to see if this tool will be as useful for you as it has been for me and many others?

(that’s enough to punch out 10x 1,000-word articles)

Note: AI writing software does not remove the time required to edit and polish the content to make it match my tone of voice, add elements that make it unique (and difficult to copy), etc. So it’s important to keep this in mind. Do not assume that you can just copy and paste whatever Jasper AI gives you onto your website as a final version.

SEO Writing Tool #4: Grammarly

If you want your content to read like it’s been written for humans, this tool will help you do that.

Grammarly is a great tool for catching typos and grammatical errors. It also has a handy feature that allows you to check the readability of your content writing.

It gives your writing a readability score based on the Flesch-Kincaid Reading Ease test. The average reading level in the US is around eighth grade, so aim for a score of 60-70.

Grammarly also offers suggestions for improving your writing style, such as using shorter sentences or breaking up long paragraphs.

If you’re not already using Grammarly, I highly recommend checking it out. It’s free to use and can be installed as a browser extension and used when you’re in Google docs. It works with social media websites too.

I recommend upgrading to Grammarly Premium for its additional features. It’s the ultimate grammar checker and will level up your content quality. Definitely worth it.

Grammarly pricing plans

SEO Writing Tool #5: Rank math SEO Plugin

So you’ve written and edited your article and are now ready to load it onto WordPress and hit publish it, right?


When you’re so close to hitting publish, wouldn’t it be handy at this point in the process to have somebody check your work and ensure that your article is optimized for search engines?

Well, you’re in luck!

The Rank math SEO plugin is a must-have for any WordPress site. Rank Math assists you in optimizing your post to receive the most organic search traffic possible.

It helps you optimize your content for the specific keyword you’re targeting and provides feedback on things like readability, article length, and more.

Other key features of this plugin include:

  • Automatically generates an XML sitemap
  • Assists with on page SEO optimization
  • Provides real-time suggestions for improving your SEO
  • Easy set up of redirections when you change URLs on blog posts and pages on your site. Say bye to broken links!
  • Keyword density checker
  • Gives you a neat SEO score to let you know how optimized your article is. You should aim for a score of 70+ and green, but if you’re one of those obsessive people who need a score of 100 here’s how you can do it. (note: a score of 100 does not guarantee your article will rank on page 1 of Google as other factors affect page ranking)

It LITERALLY tells you what’s good and what needs improvement. How cool is that?

rankmath seo plugin

A popular alternative to Rank Math SEO is the Yoast SEO plugin. Here’s a comparison between the two tools.

A final word about the best SEO writing tools

By using these best SEO writing tools, you’ll be able to create content that ranks well and drives traffic. So don’t wait any longer, start utilizing these tools today!

Of course, the best content writing tools alone won’t guarantee marketing success.

For that, I recommend you have:

  • A solid SEO content strategy that results in original, high-quality content that is relevant to your target audience
  • A website that is well-designed and easy to navigate
  • Consistent publishing schedule with new content added regularly
  • Use of keywords and other search engine optimization techniques throughout your website
  • Active engagement with your audience through comments, social media, and other channels

The tools mentioned here are the best available at the time of publication, but technology can change quickly. I’ll be sure to keep this post updated as new and better tools come out.

Do you have a favorite SEO writing tool that I didn’t mention here? Let me know in the comments below.

SEO Writing Tools FAQ

Are SEO tools worth it?

Yes, SEO tools are worth it! They can help you save time and optimize your content for better search engine ranking.

So if you want to produce well-written content that ranks high in the Google search results, then SEO writing tools are worth the investment.

Don’t just take my word for it, though. Look at all the digital marketing agencies and marketers using them for content research and keyword research.

What are some free SEO tools for Etsy?

There are quite a few free SEO tools available for Etsy sellers.

Many of these are free versions of paid tools with limited functionality until you upgrade, but they’re good enough to get started. (or you can use a combination of them a the same time to get past their free limits.

Here are a few of the popular ones:
Etsy SEO
Keysearch Keyword Tool For Etsy
Keyword Tool Dominator – Save hours on keyword research by quickly finding keywords on the most popular search engines and e-commerce marketplaces.

Are small SEO tools reliable?

As far as I’m aware small SEO tools like Keyword Sheeter and KWFinder are definitely reliable. However, it’s always best to do your own research to find the best tool for your needs.

I’d recommend you test the tools recommended on this page, as they’ve all been around for a while, have proven reliability, have tonnes of users reporting positive results, and show no signs of disappearing anytime soon.

What are some free SEO writing tools and free content writing tools?

All the SEO content writing tools listed here offer either a free version or a free trial, so I recommend you check those out first.

Whether your goal is writing SEO-friendly content or improving existing content to increase organic traffic, these best-of-breed tools will give you a leg up on the competition.

You can certainly search online for a free online tool that meets your needs but the only ones I can vouch for are Ubersuggest and Keyword Sheeter.

(Featured image Photo by Oleksandr Pidvalnyi)

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