Are you looking for ways to promote your blog and grow your traffic? You’re in luck! In this article, we’ll share five ways to do just that with live streaming.
Live streaming is a great way to connect with your audience in real time. It’s also a great way to build an audience for your blog. That’s because live streaming allows you to show your personality, share your knowledge, and build rapport with your audience. And when you do those things, people are likelier to become loyal readers of your blog.
- Before you do anything: Create a “read magnet” to direct people to.
- 1. Go live on social media.
- 2. Collaborate with other bloggers on a join live stream.
- 3. Participate in online events and conferences.
- 4. Be a guest expert on podcasts or webinars.
- 5. Host your own event or webinar series.
- It's your turn! Ready to promote your blog on your live stream?
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Before you do anything: Create a “read magnet” to direct people to.
A read magnet is essentially an ungated long-form article or comprehensive guide that you publish on your website that you offer for free. The objective is to offer a lot of value with that one page and then provide a related content upgrade to readers who want additional information.
If you’ve done an excellent job with the read magnet, then one or more of the following will happen:
- Folks will link to it from their own websites,
- Your article will rank on page one of Google, and
- People will be so blown away by it that they’ll reshare it to their audience.
As you’ll soon see, your read magnet will be your essential asset that can be used with all the promotional ideas we discuss below.
Here’s an example of a read magnet that we created.
Related: Why You Should Give Away Free Content (And How to Do It Right)
So, how can you use live streaming to promote your blog and grow your traffic? Here are five ideas:
1. Go live on social media.
Platforms like Facebook, Instagram, Linkedin, and Twitter all have live streaming capabilities. So take advantage of them!
When you go live on social media, be sure to mention your blog posts and/or your read magnet. Then give viewers a link so they can check it out.
Another thing you can do is to use a blog post that you’ve published as the topic for your live stream. You can expand on the ideas on the blog post, or present a summary, and direct your viewers to the blog post during your stream.
Here’s an example: I took my read magnet and talked about one of the sections of the article on FB Live. I was then able to naturally direct viewers to the read magnet.
2. Collaborate with other bloggers on a join live stream.
One great way to promote your blog is to collaborate with other bloggers with similar target audiences.
For example, if you’re a fashion blogger, team up with a beauty blogger for a joint live stream where you give viewers tips on putting together the perfect outfit for a night out.
Not only will this help promote your blog to new audiences, but it will also help build relationships with other bloggers in your niche.
Here’s an example of a FB Live where I interviewed another blogger, and during the stream, we talked about one of his best-performing blog posts.
3. Participate in online events and conferences.
There are often online events and conferences related to blogging and digital marketing. And many of these events offer opportunities for sponsorships or speaking slots. If you can secure one of these spots, it’s a great chance to promote your blog to a wider audience.
If you’re in the marketing world or want to see an example of cool online events in practice, check out some of Agorapulse’s online events. I was fortunate enough to be invited to be a speaker at one of their virtual summits a few years ago, and it still remains one of the best events I’ve ever participated in as an expert speaker.
4. Be a guest expert on podcasts or webinars.
Another great way to reach new audiences is to be a guest on podcasts or webinars that are in your niche and industry. When you’re a guest on someone else’s show, you can share your expert knowledge while promoting your blog to the show’s audience.
You can list all of your podcast and webinar appearances on a media page like this one.
This strategy has worked really well for building my audience and growing traffic to this website.
5. Host your own event or webinar series.
Finally, you can always host your own event or webinar series related to blogging or digital marketing. This is a great way to attract new readers and build relationships with other bloggers and influencers in your space.
This was one of the main reasons why I launched the B2B Podcast Party live stream series.
It’s your turn! Ready to promote your blog on your live stream?
Live streaming is an excellent way to connect with loyal readers of your blog as well as attract new ones. And when you use live streaming strategically—such as by going live on social media or participating in online events—you can significantly grow the reach and influence of your blog.
Here’s a summary of the five ways that you can promote your blog on live streams.
So what are you waiting for? Get started today!
