Let’s face it, do you really think they want to…
➡️ download your lead magnet,
➡️ buy your $27 ebook/course, and
➡️ be bombarded with a series of impersonal emails trying to “nurture” them into making a purchase?
Pay attention to what high value clients are ACTUALLY doing
Prospective clients ready to invest big bucks to solve a problem will do their research on you as a vendor BEFORE they make it known :
🔍 Online Search: They’ll explore websites, blogs, podcasts, and YouTube channels.
🌟 What’s your vibe: They look for interviews, discussions, or videos to get a sense of who you are, what you’ve got to say, what your values are, and whether or not you trigger their “BS meter”
📱 Social Media Presence: They’ll pay attention to WHERE (are you on THEIR platform/s of choice?) and HOW you show up.
📚 Case Studies and Success Stories: They seek proof that you’ve previously solved their challenge for someone just like them.
🤝 Industry Networks, Communities and Referrals: They’ll rely on recommendations from trusted sources.
They’ll also want a conversation, not a one-size-fits-all sales process.
Can you see where I’m going here?
It’s time to shift your approach and prioritize meaningful interactions over cookie-cutter funnels.
There’s definitely a place for sales funnels (they work well in SaaS, for example), but don’t assume they’re for everyone and all situations.
A better approach: Develop T.R.U.S.T
Have you ever spent thousands of dollars with someone after downloading their free lead magnet and being pushed through their funnel? I’m genuinely curious to know. Let me know in the comments below.
